Author: Jonathan Baktari MD

In business, you don’t get what you deserve. You get what you negotiate. If you’ve ever looked online for guidance on how to negotiate and

Search engine optimization — more commonly called SEO. It’s this nebulous concept that a lot of people understandably don’t get… and yet, your website can’t survive

Before people can decide what they think of your company and your message, they’re going to decide what they think of you. Starting a business

Growing your team with the right candidates is vital to the success of your business. Every company is only as powerful as the people who

Google “how to start a business” and you’ll get a wealth of information — some of it great, some of it… not so much. I’m

Door-to-door sales are largely a thing of the past. Cold calling isn’t so hot anymore. These days, selling is happening online — largely through social

In order to effectively sell your product or service, you have to understand your target market’s experience from their point of view. This is where

Not all that long ago, before the days of caller ID, you never knew who was on the other end when you picked up the

The area of sales is the backbone of every company — its lifeline. No business can survive without the process of selling its products or